The Wee Blog


FAQs, case studies, digital marketing tips-and-tricks for when you’re tight on budget… The Wee Blog keeps things bite-sized for busy professionals.

Evergreen Content: the Backbone of Any Website’s SEO

Evergreen Content: the Backbone of Any Website’s SEO

“Emma,” I can hear you say, “trying to keep on top of my website’s SEO is driving me nuts. Isn’t there a quick-fix for keeping my website’s rankings up?”

The short answer? No.

The long answer? No… but switching your website’s focus to evergreen content will put your website in much better shape than if your primary content focus is flash deals, seasonal highlights, and one-off announcements. 

If you’re scratching your head at what I mean by “evergreen content” and how to make it relevant for your website, don’t stress; today’s blog is a dedicated all-you-need-to-know overview of evergreen content. (And why it is a non-negotiable for your website!)

read more
Meet the Wee Writer, Emma Sloan

Meet the Wee Writer, Emma Sloan

I’m 4″11, which means you could say that the phrase “Good things come in small packages” was meant for me!

But let’s start from the top: my name is Emma Sloan, and what I lack in height I make up for with the ability (and passion) to help your business thrive. 

Having spent the majority of my life surrounded by entrepreneurs, small business owners, and heads of non-profits, I was floored by the amount of time brands spend trying to keep themselves afloat rather than elevating their businesses. That’s where I come in.

I am:

-A digital marketer of over five years
-An accredited writer with 100+ publications to my name
-A Writing and Publishing graduate of the University of Victoria 
-A certified social media marketer, email marketer, and content writer 

Today I’ve compiled the best of my FAQs for those of you who want to get a preliminary lay of the land ahead of our initial discovery call… because let’s face it: who doesn’t try to research the other person before meeting for the first time?

read more