Award-winning digital strategy, design, and advertising company Extension Media has their founder, Sheridan Trusty, to thank for their success.

With their mission statement being “to help people without digital backgrounds build and grow their brands online”, Extension Media has been successfully connecting businesses and customers both online and in-person since 2014.

Learn more about what’s contributed to their success (and how Sheridan first got the inspiration to build Extension Media from the ground-up! in today’s Nifty Networking Showcase.

What does your business specialize in and what kind of demographic do you serve?

“Extension Media specializes in digital strategy, design, advertising, and management of online assets for small to medium businesses. Our mission is to help people and businesses without digital backgrounds build and grow their brands online. What started as a hobby to help friends and family promote their businesses quickly grew into a full-service creative agency.

“Our passion for people, technology, and communication are the perfect recipe and addition to any business looking to level up online. We believe first impressions matter, and we work with you to create positive experiences for your customers across your websites, social media channels, and other online listings. It’s all about creating connections!”

Tell us about yourself. What first got you working in your industry? What motivates you to do the work that you do?

“I was introduced to 3D printing when I moved to Saskatoon, SK in 2016, and it blew my mind. I was so excited about the power of technology, and I wanted to share that with anyone online who would listen. Well, it turns out, that was a lot of people! Extension Media was incorporated in 2019. I’m motivated by pushing the limits of creativity, and calling on the people, places, and pets I love most for inspiration and motivation.”

What is your biggest accomplishment as a service provider?

“We celebrate all of our wins, whether it’s helping our customers sell a cup of coffee or a condo. Some of our highlights include a feature on NowThis Future that reached over 800K people, and winning the Agriculture Technology Innovation Award at Manitoba Ag Days two years in a row.”

What are three things clients should know about the value you provide?

“The world’s population is the limit when it comes to reach. You don’t need a large advertising budget for effectiveness. A well thought out and planned strategy is easier to maintain than sporadic efforts.”

A note from The Wee Writer team:

While we now work with clients all around the globe, we owe our initial success to the kindness of our local community. That’s why we’re giving back!

If you’re a Canadian business who would like to be a part of the Nifty Networking community and showcase your story, contact The Wee Writer team today to see if you’re a fit. We’d love to have you on.